TUtuTA

Going surfing in beaches where are common to have shark attacks is quite normal from California to South Africa to Australia. Well technology may bring as closer but will be possible to stop or spot a wild animal the treat on another animal aka man?

Is this case technology worked more as a witness from an attack to Eric Geiselman, during the O’Neill Cold Water Classic Califórnia 2009. Luckely for Eric he managed to escape unbitten by a shark.

I know that most of you would like to see the blood, action, and drama but I guess is better to watch Jaws at home and eat popcorns. But for those who understand me, on what is surfing and feeling the presence or a dark cloud coming from deep down the sea, weighting around 1 ton, realize that can be a REAL nightmare.

Watch... grrrrrrrrrrrRRRRR

Eric Geiselman's Shark Encounter from Cavin Brothers on Vimeo.

Tututa is a platform to promote some of the amazing daily projects, conferences, events and creativity in Amsterdam.

Now that the coldish fall is settling, nothing better to attend a very needed strategy conference on European City Marketing. Guess where will be one in about a month time… that’s right in Amsterdam. Check it on the November 25th to the 28th.

Is no secret that cities worldwide are designing new strategies and projects to attract visitors, new citizens, business, and tourism in several stages at regional, national and/or international level. To help us understand how can cities be capable of reinventing themselves and at the same time be authentic, I leave you the example of IAmsterdam. Strategy already well implemented that you can start by watching this video or visit the website. The website is a powerful tool for any of us to find any information that suits our curiosity or need.

In my opinion cities should be capable of maintaining the same identity as the same founding principles, be well prepared for future challenges such as environment sustainability, cultural integration and also competition from other cities. A key element is by requesting the opinion and cooperation with its citizens, as I published an example a few weeks ago. Who better than the people who catch’s the bus everyday day that to goes work/university, planning to raise a child and go to the park for a rock concert. Cities are alive mutating organisms that can be shaped and build for eternity. I believe the key element for a solid comfort to all citizens is authentiCITY.

What do you have to say about your city?

Got any plans for this Saturday 17th October? or should I say 24th? sorry also 31st?

Well the deal is that the anual Volcom Frenzy is back this here. Attracting a huge crowd of pró, semi prós from different level amateurs and prós!!!! Wijk aan Zee is the spot. More or less 40 minutes from Amsterdam.

The Great thing about this surf event, is that is open to everyone and the main purpose is to gather all surf lovers in The Netherlands. There will be a prize money of 1000€. If you think you have the potential for the 1st place or simply join a joyfull crowd just come there.

I will try to be there on the afternoon. The swell forecast, looks promising. Even so there will also be some dj’s and other activities to keep us warm outside the sea. Hope to seem some action and perhaps try to buy a board.

Volcom SurfFrenzy 2008 from rick on Vimeo.

Because this city never stops surprising me and everyday you feel the pulse that something is about to change. I leave you with a challenge from Amsterdam Partners.

Maybe this is a golden chance of giving a contribution and making your project a reality in this "exotic" city.

"Events and festivals with an international reputation and exposure that fit in with the city marketing policy for Amsterdam and the region can apply to Amsterdam Partners for support in the area of marketing and PR. A condition for applying is that the event or festival is communicated and executed under the ‘I amsterdam’ name.

We will need to know whether your project satisfies a number of criteria in order to decide whether your event or project fits in with the city marketing policy for Amsterdam and the region, and whether it generates enough international exposure. Here you will find a number of guidelines to facilitate your application. The guidelines are centred on the three core values of city marketing policy for the Amsterdam region: creativity, innovation and the trading spirit.

In combination these values are unique and distinguishing features of Amsterdam. They describe the character of the city and are linked to stories, people, images, events, occurrences and symbols via the motto ‘I amsterdam’. The core values are based on a number of characteristics that are strongly typical of Amsterdam or which the city aspires to make typical of itself. Preliminary research has shown that Amsterdam is already strongly positioned as a canal city, a cultural city and a good city to meet people in. In addition, the city plans to invest in building the city as a location for business, a knowledge centre and as a city for living in.

By linking the core values to images, symbols, stories and people, Creativity, innovation and the trading spirit come to life. By acquiring an emotional charge, the core values become transferable and they create the space for a variety of ways to communicate the Amsterdam brand and ‘I amsterdam’ to the world.

YOUR EVENT

If you are organising an event, festival of project with an international reputation and exposure and you think it could be a contribution to the city marketing for the Amsterdam region, fill in and send an intake form. Please answer all questions fully, or we will not be able to consider your application.

We advise you to submit your application for support at least 4 months before your event/project is due to begin. Working out the practical aspects of the marketing and communication aspects of your event/project can take time.

At Amsterdam Partners

I know that I should update my Deezer player, but the high volume of quality music has disable me to prepare something in specific.
For this fall month TutuTa leaves you at least a bombastic cool suggestion to absorb some high quality decibels of electronic music and wishing Red Bull could be more more more powerful.
Amsterdam Dance Event 09, this year has a great selection of old school DJ's as well as new beats + the all conference and debate scene.
One night not to miss is definitely Laurent Garnier and friends @ the Rabozaal next to Melkweg.
Leave something to spice up what promises to be a great night in a great place.

Tot zo!