TuTuTa

Luck is an attitude

2012-01-13T23:27:00.004+01:00

Everyday we face many decisions from the moment the realistic moment the alarm goes off. Ever wonder about that? Based on these daily dilemmas Martini decided to award the most audacious character in this ad. Guess the "appetizer" beverage brand trying to address to a younger crowd of drinkers. The soundtrack of this commercial was produced by Sizzer. Located somewhere around the canals (or just check the address) 

I still prefer to have a nice half squeezed lemon, semi frozen 7up with classic Dubonnet.

Worst Hotel in the World - Part 2

2012-01-13T23:06:00.001+01:00

How y'alls doing? Planning to visit Amsterdam? I have already recommended a few months ago Hans Brinker with a couple of ad posters. Decided to updated and motivate you with some videos. Also spreading the word for you to get the hold of 10euro.

Another great work of Kessel Kramer. Get your smartphone rolling, not specific artwork required. Simply loadz of creativity

Busted...

2012-01-13T22:25:00.000+01:00

So you developed one of the worlds finest tv's in the world. Also need to compete with big players like Samsung, Sony, Philips!!!! How the hell are you going to communicate your product? Should rely in technical specs or something brilliant?

Well guess they went for both LG + Y&R Amsterdam

Talent!!!

2012-01-12T21:05:00.000+01:00

She (Lana del Rey) is also not that bad. I particularly like this youtube embarrassing moment that artists often experience when visiting other countries. This is the point when artists decide (delay) whether go mainstream or explore their potential for a bit longer, without the media hype.

17

2012-01-12T20:50:00.001+01:00

Are you 17 and wondering what you should be doing now? Suggestions apply for a university degree (parents dream), go somewhere in this enigmatic world, ask that guy/girl on a date, make the 3rd tattoo, be part of wikileaks, basically be rebelious.
Ooops was almost forgetting, get your band and deliver us some of the best tunes in this baby 2012. Just check this dude teen aka King Krule or Zoo Kid killing with a meloooowdramatic soul voice. Who cares about Idols or some country got talent tv show. This is raw original talent.

HEMA

2011-12-28T23:19:00.001+01:00

To be honest I do like HEMA products, mainly for its quality vs price balance. Sometimes you can even find some good design work. Also famous for its rookworst.

I still remember the well embraced campaign with controversial logo written in totally different alphabet characters.... link for that campaign : EL HEMA

On top of that this shopping season Hema decided to treat its customer with moments of online entertainment in a camouflaged website. You can understand better by clicking here and wait few seconds. Yes, the surprise effect towards the targeted audience will work perfectly!

F1 race

2011-12-27T18:38:00.002+01:00

What's happening these days in Roggel? A part from F1 races with Jenson Button!!! Well these days is snowing bits and pieces, but few months ago there were loadzzzzz of noise and burned rubber tires clouds. Achtung decided to bring some real action in this gezellig town

This documentary can reveal the champ within any of you and great mobile speedy connection!

"Best" mixtapes of 2011

2011-12-27T18:12:00.002+01:00

Yep, year almost calling for that rush of champagne (or the cheaper stuff), firework and nostalgia of the new music we discovered in the past 12 months.

There are a lot of reasons to love mixtapes — they're fun, oftentimes free and occasionally fabulous. But more than anything, because of those above characteristics, mixtapes offer artists a chance to introduce themselves to the world through the magic of the internet.
Sometimes an artist or group can go from a virtual unknown to the name you can't stop hearing at bars and parties. This year that name was R&B maestro "the Weeknd." A couple of years ago it might've been Drake, or Kid Cudi, or Theophilus London — all artists who have taken their mixtape success and gathered fans around their fires.
Wired.com put together this list of our favorite mixtapes of 2011 to share some slightly under-the-radar faves and give a hat-tip to those artists who may not have topped the charts, but definitely rocked our worlds.
Click through the gallery above to see who we picked. Most of the mixtapes are free (and the one that isn't is so worth the 5 bucks) and we've included links for all of them. (Special thanks to Matthew Hickey at Turntable Kitchen for helping compile this list.)
Text and download links @ Wired Magazine

Great artist this The Weeknd ;o)

2011-12-27T17:54:00.001+01:00

Hi all,

I know is been a while since we haven't been in touch in this virtual place! Quite busy pseudo reflecting about 2011 and also planing for the next year ;o)

Nonetheless, still attentive with Amsterdam scene and munching some olliebollen! Lekker hoor. Anyway, decided to share new news.

You know KLM? Airline company? Blue logo? Well get this Travel app and a ticket. Then you will be able to share with "us" the adventures of your destination!

Amsterdam Worlwide

2011-10-31T22:11:00.000+01:00

In the weeks to come will try to bring you some acclaimed international creative agencies, from my neighbourhood ;o) No doubt the work produced by these agencies in this microcosmos of urban land can compete in many aspects with other cities around the world (NY, London, Barcelona, Hamburg, S. Paulo...)

Here goes: 

Amsterdam Worldwide was founded in 2008 by CEO Brian Elliott as a full-service, international communications agency. Formerly known as StrawberryFrog Amsterdam (jointly founded by Elliott in 1999), Amsterdam Worldwide has created highly original and engaging work for some of the world's most respected brands, including Onitsuka Tiger, ASICS Europe, Anheuser-Busch InBev, Chevrolet, Coca-Cola, Pernod Ricard, Heineken, IKEA, Mitsubishi, Opel, Sony Ericsson and Panasonic.

Amsterdam Worldwide's multi-national and multi-disciplinary strategic, creative, digital, media and management teams work in collaboration with clients and agency partners to create highly effective, integrated pan European and global campaigns. For more than a decade the agency has built passionate customer relationships, delivering results for clients who think big and are open to the innovative and unconventional. in AW website

I have chosen the Intel content base communication campaign, because of the simplicity of using technology, but also a smooth retrospective of its evolution. Most "actors" in these short content ads, tend to narrow their explanation on how things were (culturally, time, speed,local boundaries)and how it has improve their lives. Also how they can communicate globally with the world. Particularly like the Indonesian hip-hop dudes who combine their Americanization music with their ancient roots music. One of the methods is by sampling the sound instruments, with the use of power cpu's powered by Intel.

Bravo Amsterdam Worldwide

Marktplaats, plaats to be

2011-10-19T21:27:00.000+02:00

This is probably one of my favourite websites - Marktplaats. Is the Dutch version of eBay, but with a strong simple personality. One of the remarks of the culture as well.
Well the common dominator of the "stuff" you find here is: The Bargain Quest.
Yes I have done some great deals with other users. Like in the stock market buying, selling, speculation... in some cases I can argue of adrenaline and addictiveness.
Over the past years the website as managed to evolve with many high tech features such as Groupon competitor, have own its app and attract regular retailers that start to process good volume of sales.

To communicate Marktplaats still uses some traditional media, a few street events to boost the notoriety or were the examples I picked to show you ;o). I believe the advertise strategy is changing, quality is improving, bigger audiences. However the remarkable aspect is the same package. Meaning the same lettering, logo and website presentation website. Seems rather dodgy but for this reason attracts thousands of people and maintains a simple coolness. Basically reaches out to all age groups, interest, income level, national and neighborhood wise.

Other competitors tried to upgrade the looks, but couldn't match Marktplaats charisma. Strongly recommend competitors to narrow the market.

There is even a quite active website specialized in promoting vintage design, kitsch, good taste, unique pieces that can be more than just a 5 euro bargain.

In times of $$$ question marks, perhaps this can be place for Xmas present, pimp up the crib or cash in from that old amplifier.

Amsterdam Commercial Night

2011-10-17T23:27:00.001+02:00

Still not sure what to do in these upcoming coldish autumn nights. What about to revive some of the best commercials in this year edition of Cannes Lion.

This event is being organized by the Marketing Associatie Amsterdam 

I leave you with the program, but all the rest stills seems to be incognito. Suggest for you to stay sharp at keep track on the location, registration etc. Anyway you all big boys and girls capable of planing a cool night out.

19.00 – 19.30       Entrance

19.30 – 19.45       Introduction

19.45 – 20.00       Commercial block 1 

20.00 – 20.20       Speaker 1 

20.20 – 20.35       Commercial block 2 

20.35 – 20.55       Speaker 2 

20.55 – 21.15       Break

21.15 – 21.30       Commercial block 3 

21.30 – 21.50       Speaker 3 

21.50 – 22.10       Round off

22.10 – 22.30       Announcing the winners

22.30 - ??            Informal network reception

Have a uitstekende week.

2011-10-11T21:05:00.001+02:00

Set up in your agenda and go to Philips town between 22 and 30 October. Oops what I meant you should go Eindhoven, down south Holland to have a glimpse of the cool design work done by Dutch people and/or in the The Netherlands @ Dutch Design Week 11. Here's a gathering of nice projects and work that can represent lowlands.

KLM listens

2011-10-11T20:30:00.000+02:00

Never flew KLM, but have been countless times in Schiphol Airport. But one thing I can make a good match is the blue from the uniforms with the summer blue skies of Holland. 100% match.
Well to make this cool blue with a solid rocking position across world skies, KLM is trying to come/bring closer passengers to the social media: facebook and twitter.

Also, smartly shows some of the people that are building this airline company for future generations. Good way to build the bridge.

Just a FYI, you have 3 more days to win 2 ticket by using Facebook.

Living (in) Ikea

2011-10-11T20:11:00.000+02:00

PAGE 23

is the first shortfilm that the young creatives Jeroen Houben, Tim Arts and Stefan van den Boogaard made together. Their first effort immediately resulted in the juryprize and audience award at the 48 Hour Film Project in Utrecht (Netherlands), and nominations in other categories.

Story
Advertisements usually display unruffled domestic happiness. But, as we will see in Page 23, this world looks too good to be true. Behind the beaming smile of fashion models loom adultery and the stifling daily routine.

Museum app

2011-10-05T22:08:00.002+02:00

Call it a struck of luck or not, but with several museums were refurbished or almost done in recent years. Along with the transformation the city created this amazing phone app. Eases the process of you exploring the past, present and future of Dutch art/culture in the city you already know.
Linking with the new communication tools we possess, makes life much easier to dissect the museums DNA and craving to visit from the outside and also from within.
If you can't wait until N8, should download and explore

No Facebook without the Dutch

2011-10-05T21:54:00.000+02:00

Well we all like to brag about something unique we have done. And the Dutch are no different. But challenging us to understand the massive influence Dutch sailing historical achievements had on Mark Zuckerberg (facebook dude) is another story.
In order to simplify your life, this ancient puzzle leads to the recently renovated Scheepvaart Museum. Will not visit this weekend, because swell is pumping but soon enough ;o)

Balsa Surfboards

2011-10-04T19:16:00.002+02:00

This weekend the wind seems to be blowing towards Dutch shores. So this can mean a lot of things, but for me means waves ;o)

Also decided to share something that might get next time will be looking for a new board. Have a look:

Picnic Highlights 2011

2011-09-22T20:51:00.000+02:00

Here are some tiny highlights of this year Picnic Festival event in Amsterdam. During 3 days this nation had a huge concentration of creative people with no limit of the good things brain activity can produce. On top of that, loadz of companies/people interested to materialize ideas and concepts. Strength the bond between academic and enterprise level. Check the determination of freelancer and startups. Multicultural melting-pot. These are just a few reasons that make this event unique.

Well I guess we can say that 2012 as just started... Happy New Year ;o)

Contagion

2011-09-12T21:00:00.001+02:00

I know this doesn't have anything to do with Amsterdam, but still this campaign is brilliant. Or should I say rotten. With a strong probability for contamination. SPOOOOOOOKY.
Cannot be precise of the ROI and statistical numbers of a communication campaign for the success of movie. But if you are a resident in Toronto, fore sure you heard a lot of buzz over Contagion

The art of Hacking

2011-09-12T20:38:00.000+02:00

Some of the most creative outdoor work in marketing/advertising, in my perspective, is delivered by those that live it. As you have had the chance to read in several articles here in TutuTa, some posts have a strong emphasis in street art.

For a successful creative professional, developing a sharp eye were to advertise in a outdoor environment can definitely make a difference in budget allocation (spending), reaching targeted audiences, deliver effectively the message.

Enough of the talking. Basically just to invite you to visit the work of some prominent and well established street artist. You can draw your own conclusions and get a good lesson of where to drop your muppies, billboards, posters, speakers... up to you.

The exhibition will take place:

The art of Hacking

Address: Keizersgracht 264

Duration: September 9th – November 10th

Exhibition hours: Tue to Fri 11:00 – 17:00,

Sat & first Sunday of the month, 13:00-17:00

Also would like to introduce or remind you that some of the work from local Dutch artist Harmen de Hoop will be available to have a careful glimpse. Bellow you can have a sample

Creative events Amsterdam

2011-09-05T21:13:00.001+02:00

Hithere!

Slowlypeople are returning physically from their summer holidays spots and preparingfor the last few months of the year.

ActuallyI bring you some event suggestions that may define 2012. As usual the longawaited PicNic 2011 marks the reentrée of conferences in Amsterdam. But thereare also some other more focused events.

Letshave a look:

(*)PICNICFestival 2011, September 14-16, Amsterdam

PICNICFestival is an annual three-day event that blurs the lines between creativity,science, technology and business to explore new solutions in the spirit of co-creation.This year’s theme is Urban Futures, with a focus on sustainability,infrastructure, society, design and media.

(*)Kingsof Code, September 19, Amsterdam

At Kings ofCode 400 developers will gather in Amsterdam to explore and discuss the latesttrends, developments and best practices in web development technologies. Aticket gives access to the Hack Battle on September 17 – 18 as well.

EyeforTravel’sOnline Marketing & Social Media in Travel Summit, October 10-11,Amsterdam

Europe’spremier event for online marketing and social media in travel professionals.Recently re-located from Prague, the 2011 event sees an abundance of bestpractices, hints and unrivalled networking to drive forward your social mediaand marketing strategies! Hot topics this year include mobile, flash sales, ROItracking and much more. Speakers include Design Hotels, Deutsche Bahn, KLM,IHG, Melia Hotels, Google, LivingSocial and many more.

EnterpriseMarketing 2.0, October 12-13, Amsterdam

EM20– Enterprise Marketing 2.0. Cutting edge Online and Social Media Marketing –what’s next? 20+ industry leading social media experts from large (B2B and B2C)companies including Nike, BMW, Carlsberg, Ericsson, Jamie Oliver, Philips& Unilever. 8+hours of networking opportunities. Eat, drink and partyon a boat in Amsterdam for free! You can follow #em20 for updates.

Alsothis info is original from The Next Web, website

Cool spots Amsterdam

2011-08-29T22:41:00.003+02:00

Hi all!!!

Using my last summer credits of all the great things Amsterdam has to offer. Few places I have been this summer are basically all new. And when I mean new is only in concept. The locations previously existed, but somehow were "abandoned". Re-using old building installations for any public purpose is a great idea. Especially when some of the old soul is preserved and promoted. Also great way to explore forgotten or unexplored places in this city

Seems these places are part of a movement of gastro, liquor, hidden corners, arty, laid back, music that the city really needed. Here goes the list:

Hannekes boom
Old fisherman canal house that offers some easy going food like burgers, daily specials and classic hapjes. Jazz on wednesdays. Boats are welcomed:

Rem Eiland
Old oil platform brought into shore, to brings us great food and the opportunity to travel with out moving. Well, basically we can be enjoying the few of the river in the west part of town and dreaming we are somewhere in the North Atlantic Sea

Roest
This place is in the east and is quite chill. From the service to the terrace. With a improvised beach, volleyball net. One of the cool aspect is the service until 9pm... is "shelve" service. Also is these cooler summer evenings the outdoor fire tins are also controlled by the crowed.

Hotel GoudFazant
This one without written comments ;o)

Canvas
This last spot has been with open doors for a few years now, but seems to have been (with old Club 11) the kick start spot for this new movement of non usual restaurant/bar/club/art gallery. Located on the 7th floor of old Volkskrant newspaper. You will be amazed by Amsterdam with hawk eyes, while savoring a delicious heart attack burger and unique cocktails (go for the ginger beer ones). Great to start the weekend movida:

Amsterdam... wat een mooie stad

2011-08-18T22:19:00.002+02:00

Have I ever mentioned how much I like this town? Guess 1 or 2 times!

Here is a typical tourist invitation to visit the canal city while is still warm, green and raining less.

If you are on your way here take some notes. If not just bookmark it in your web browser

Harley Davidson Amsterdam

2011-08-18T21:50:00.005+02:00

Hey Tututaers!

Yes I am alive and still kicking quite hard. Just summer makes us a bit lazier and enjoy a few pilseners while the night light conquers the day time. Poetic stuff... ah!!!

Well, September is around the corner a new projects will start popping here and there. Will try to bring you some updates on this amazing city. Can unveil that next month will be hot ;D

Leave you a cool vid announcing the new Harley Davidson store in Adam.

RIP AMY

2011-07-24T17:47:00.002+02:00

A Woman with outstanding voice and sad lyrics...

Amy Winehouse-Rehab (Acoustic) from James Sullivan on Vimeo.

Barry Gray - Stand By For Adverts

2011-07-22T22:00:00.005+02:00

Barry Gray is probably best known for his collboarations with Thunderbirds man Gerry Anderson, and thanks to Trunk, those of us who didn't grow up hearing the UFO soundtrack when it originally aired were truly wowed when the label managed to secure a reissue a few years back. The still alien-sounding blend of echoing jazz and subtle sci-fi electronics had us totally captivated, so you can imagine the hand rubbing involved when we heard plans for this ridiculously comprehensive eighty-one track collection. Gray's sonic signatures are all here in spades, and he really gets to flex his musical mind as he trips from eerie Radiophonic experiments ('Hoover Keymatic (Excerpt 2)') to jaunty instrumentals ('Herald') in a hop, skip and a jump. More than just a collection of peculiar sounds however, this is a look into an era long gone, and just as with Raymond Scott's collected commercial work, hearing the adverts themselves is revealing historically as well as musically. Since the time when these tracks were recorded (the late 1950s and early 60s) advertising has become so much more cynical and often nauseatingly subtle, and the sheer barefaced naivety of the jingles is almost endearing. Sure it's still selling the same old crap, but there's a whole lot more style on show here than you'd expect to find in a decade's worth of Cillit Bang commercials. Anyone left in awe by recent Radiophonic finds should check this anthology out without further delay. Text @ Bomkat website

I have been listening and dissecting for some time now this mp3 time capsule of advertising jingles. 2 curious aspects get influence for consumption, but with great jazzy sounds who could resist ;D

Basically you should get the album Barry Gray - Stand By For Adverts. Then you know what I am talking about.

Have a great weekend

Artis babyboom - Amsterdam Zoo Advertising

2011-07-21T21:54:00.000+02:00

Business hunt

2011-07-10T17:27:00.003+02:00

This is a video for any time purpose. But if you are one of those struggling to find a job slash work slash business opportunity, this will be a source of inspiration for sure.
Dutch thinkers Bas & Daan decided to go and hunt for Creative Director. In this case didn't take long to trap something in their ingenious traps.
Touché simple and effective, just the way I like it. No grey business presentations, cv's, billions of emails, rejected phone calls.
Well now is time to clean the kitchen and enjoy the summer sunny Amsterdam ;o)
By the way Pitch festival yesterday was A W E S O M E

Start up wknd in Adam

2011-07-06T22:31:00.005+02:00

Even tough the summer as arrived with open arms and some of us are leaving to a Mediterranean beach (closer, cheaper and smaller carbon foot print), Caribbeans , South America and so on. Is still not time to chill when a great opportunity comes to town: Amsterdam Start Up Weekend.

Startup Weekend is an intense 54 hour event which focuses on building a web, software or mobile application which could form the basis of a credible business over the course of a weekend. The weekend brings together people with different skillsets – primarily developers, (graphic) designers and business people – to build applications, prototypes and develop a commercial case around them. (text @ Amsterdam start up weekend)

Well this video bellow is from a similar event in Eindhoven. Well couldn't get a embed option for Amsterdam, but you get the picture ;o)

See you there or are you on holiday?

Blow up by Billabong

2011-07-06T22:16:00.003+02:00

Ever taught having a pristine surf movie for free!"$#"%#$&$&/%/( is possible you know!!! Thanks to the aussie brand Billabong .
The Australian brand treat us with a sharp new visual movie, where you can have access directly in the website, into your pc/mac or iPod version. Cooler than this is impossible. Also are the surf dudes killing it ;o)

Check the trailer if you like and you can download from this link

R u running? And Grafitiiiiiing?

2011-06-23T21:58:00.002+02:00

When Nike did its market research in Amsterdam it found that people thought that running was boring with the youth market especially disenchanted. So being the genius marketers that they are Nike decided to launch an innovative online to offline campaign that used Facebook as the main mechanic. The idea was to create a movement of runners who had to paint their city using the running routes as their artwork.

The campaign went even further and Nike created running clubs where people could come together who had met online for entertainment, food, drinks and a community spirit. The users started engaging with each other offline and online and a real sense of community was built up between the runners as they all started to join up and follow each others routes that had been created on Facebook. It’s a stunning campaign that obviously worked well for Nike because building community online or offline is tough but matching the two up to create a real running movement has to be admired. Who said running was boring?

Article+Vid @ The Next Web

Amsterdam Street Art Festival

2011-06-16T22:15:00.005+02:00

Mission and Vision

Amsterdam Street Art Foundation’s mission is to organize (sub)events in Amsterdam and by making street art known to a wider audience. In other words: give street art a boost and better image in Amsterdam. Besides organizing events, ASA wants to mediate between artists and clients.

VISION

ASA’s ambition is to bring Amsterdam to a same level as London, Paris and Barcelona, where street art is already being recognized as a form of art. Why is this not yet happening in Amsterdam?
History

The Amsterdam Street Art (ASA) Foundation was founded in 2010, and initially started by Nicole Blommers and Jarno Gnirrep in 2009. Their idea was to give street art its recognition in Amsterdam and create an event to promote this. It was soon named Project Amsterdam Street Art.

In June 2010 Project ASA’s first event was organized. Artist from not only Netherlands, but also countries such as Italy, Belgium, England, Canada, Germany and USA were invited to Amsterdam. The line-up was most definitely one worth organizing and not to forget visiting. Artists: Orticanoodles, Indigo, K74, FAKE, NOL, FarkFk, Ives.One, Hugo Kaagman, Bue the Warrior, Chase, Recal One, The London Police, Pez, GALO and Flying Fortress. All artists participated in various events and exhibitions. Whether it was at BEP’s window gallery, Bob’s Youth Hostel, Outland Store, GO Gallery, The Thought Gallery and the already infamous I Amsterdam logo paint jam on Museumplein.

The positive feedback from both artists, visitors, partners and media, succeeded our expectations of what we wanted to achieve with Project ASA. It gave us a positive vibe that Amsterdam is definitely ready for street art and we are here to give it that extra needed boost.

Johnnie goes F1

2011-06-16T21:50:00.003+02:00

Schiphol–Diageo GTME partnership drives ambitious Formula 1 activation

The main focal point of the Step Inside the Circuit campaign at Schiphol is the central store showcasing a replica F1 car

UK. Diageo's travel retail team, in partnership with Schiphol Airport Retail and Schiphol Media, has unveiled a powerful Johnnie Walker campaign at Amsterdam Airport Schiphol to coincide with its sponsorship of the Formula 1 racing season.

The Step Inside the Circuit campaign is the outcome of a Trinity-style partnership between Diageo Global Travel & Middle East (GTME), plus the travel retail and media divisions of Schiphol Group. Crucially, the campaign was funded in equal parts by airport, retailer and brand owner.

Running from 3 May to 30 June, the initiative adapts the existing Johnnie Walker Black Label Step Inside the Circuit consumer campaign and was developed to leverage the appeal of travel retail’s number one liquor brand and Johnnie Walker’s sponsorship of the Vodafone McLaren Mercedes team.

The activation shadows the traveller journey through the terminal, engaging them at the airport, through check-in and en route to the departure gates.

Trinity partnership: Schiphol Media Key Account Manager International Maurice Boonen, Schiphol Airport Retail Director Peter-Jan Rozenberg and Diageo GTME Regional Director Europe Paul Downing at the retailer's Lounge 2 store

The commercial benefit of supplier, retailer and airport authority pooling resources and ideas to create such a bold execution are already looking highly positive, Diageo stated. Although the campaign has been running for only five weeks, sales are ahead of forecast, up more than double year-on-year versus a promotional period in 2010. (For some of the key results to date, see below.)

The campaign seeks to drive engagement, retail footfall and conversion with the F1-themed VIP experience. Passengers have the chance to win a pair of VIP tickets to the Belgian Grand Prix (26–28 August), and there is also a free scratch card competition with a variety of ‘instant win’ prizes for travellers.

Passengers arriving at Schiphol are greeted with this immense billboard outside the terminal

High-octane journey: How the promotion works

The experience takes Schiphol’s passengers on a high-octane journey that begins on the airport forecourt, where they are greeted by Johnnie Walker on the media mast and a Johnnie Walker video of the two stars of the Vodafone McLaren Mercedes team, Jenson Button and Lewis Hamilton.

Further media sites invite travellers to visit the duty free store to see the full-scale replica F1 car once in the airport. This same messaging then continues through the check-in halls, through passport control and into the departure lounges, where brand ambassadors invite passengers to have their photo taken with a cut-out of Jenson Button before entering the store. At this point they are also given a free branded lanyard to enter the competitions, with entry deposit points sited throughout the terminal.

Passengers can have their photo taken with a cut-out of FI driver Jenson Button before entering the duty free store

Each of the terminal’s three major duty free stores displays a different aspect from the Vodafone McLaren Mercedes team kit. The main focal point is the central store showcasing a replica F1 car, while the two other stores house colourful displays of a team driver’s replica race outfit and a steering wheel. In-store, shopper engagement is intensified by brand ambassador interaction, and by playing on integrated iPads to explore the world of Johnnie Walker.

An innovative Double Black merchandising unit is at the heart of the whisky section in Lounge 2

The campaign takes in security gates at the store front to draw passengers in

Outside the store one of the main travelators (between Lounges 2 and 3) has been converted into a race track - complete with grid position decals on the floor and green-red start lights overhead - and there are two further VIP-style photo opportunities (one airside and one at the entrance to the central store). The final opportunity to enter the prize draw and to purchase a bottle of Johnnie Walker comes at the Johnnie Walker store on the concourse. It is the first time Schiphol Airport Retail has allowed this retail space to be controlled by a brand.

Travellers can play on integrated iPads to explore the world of Johnnie Walker Scotch whisky

Multi-dimensional experience

Diageo GTME Europe Marketing Manager Louise Jobson said Step Inside the Circuit had taken Diageo’s F1 promotional programme into top gear. “In past activations, we have brought distinct elements of F1 into the terminal, with powerful effect, but this time we’re bringing the whole F1 circuit experience closer to the traveller at multiple touch-points throughout their airport journey," she said.

“Travellers will enjoy a great multi-dimensional experience from the moment they arrive at Schiphol, and we’ll reach them all the way through the lounge right to the gate. We have a series of truly startling ‘interruptions’, designed to stop them in their tracks, engage them in exciting and memorable opportunities to enjoy not only the thrill and fun of F1 but also the allure of Johnnie Walker.

“This progression is an indicator of how our Trinity-style partnerships have been consistently consolidated with our key retail and airport partners and the scale, quality and excitement of this latest activation is a pioneering demonstration of just how memorable and leading-edge the travel retail experience can be. As an industry, we need to deliver engaging, exciting and commercially effective activations and Step Inside the Circuit has certainly taken pole position in travel retail,” she said.

The price-off message on Johnnie Walker Black and Double Black is a key one

The till point offers another reminder of the campaign to shoppers

Schiphol Airport Retail Director Peter Jan Rozenberg commented: “Schiphol Airport Retail is an entrepreneurial airport retailer at Amsterdam Airport Schiphol, always trying to find initiatives to surprise our customers. Without the support of important brands it is impossible to realise this, so we are delighted with the Johnnie Walker event.

"At short notice we created in close co-operation with Diageo and Schiphol Group the idea and we stepped inside the circuit together to realise this Trinity approach to create a remarkable experience for our customers but also for our staff. In the end the sales results show that it pays off, which indicates that our customers love it.”

Schiphol Media Sales Director Gary Mey added: "When a brand, retailer and airport media combine forces they can create a phenomenal impact. As Schiphol has its own advertising sales-house with Schiphol Media, it is a lot easier to get those extra special one-offs such as, in this case, the branded travelator and temporary single branded store added to the total package. Normally these are never sold as advertising objects."

Each year since its launch in 2010, Diageo GTME’s F1-themed promotional programme for Johnnie Walker has grown. Past highlights have included some of the most spectacular activations ever seen in travel retail, most notably in Asia Pacific and the Middle East.

The latest expression of the F1 spirit at Schiphol is the largest ever undertaken by Diageo GTME Europe and emphasises the company’s continuing global commitment to driving footfall, conversion and category growth through creative and innovative investment, the drinks giant said.

A travelator running from Lounge 2 to 3 has been dressed as an F1 starting grid

Results to date
In the period from 1 May to 7 June, sales in the deluxe category surged by +142% compared to the period last year, with Johnnie Walker Black and Double Black ahead +165%. Within this, noted the retailer, volumes are shifting more towards Double Black, which it said showed the value of its travel retail exclusive status, as well as the strong price-off message (one litre is priced €25.95 against a regular price of €34.95).

Consumers from the Netherlands account for 59% of purchases during the promotional period to date, with strong contributions from South Koreans (8%), Chinese (7%), Russians (6%) and UK passengers (6%). In the case of Koreans, Chinese and Russians, these figures are double their normal proportions as a percentage of liquor spend at the airport.

Scandinavian spends have also surged during the period, as shown by the strong performance of the Schiphol Airport Retail store in Lounge 1. This store normally represents 20% of the business but this has climbed to 25% during the activation, largely driven by Scandinavian spending around the event, said the retailer.

Sales generated by the activation have also represented 23% of all whisky sales at Schiphol during the period to 7 June, with Double Black taking 68% of deluxe market share during the event.

The striking activation continues with a strong Formula 1 theme in the Lounge 3 store (above) and on the concourse outside the store (below) as the campaign runs airport-wide

The pop-up store has also performed strongly, said Schiphol Airport Retail. From just two skus, Johnnie Walker Black and Double Black, sales are already half what they were under the previous cross-category, multi-brand Chocolate & Bubbles concept.

Schiphol Airport Retail has also created a ‘dashboard’ around the activation, which tracks the sale of every bottle sold during the period by store and by date and time. This enables the retailer to measure the progress of sales in real time and to tweak the promotional activity in each location. The information also includes each purchasing passenger’s destination, nationality plus, crucially, their overall basket size.

Diageo GTME Regional Director Europe Paul Downing said: “We hear that it’s difficult to create powerful activations at European airports but this took just seven weeks from idea to execution, and was very much a partnership between Schiphol and Diageo.

“Why Schiphol? It’s because the airport and retailer present a cutting edge retail experience, great use of media, and it’s an airport that also believes in the Trinity. But that’s not going to happen if it’s not jointly executed, and critically, funded. This is the best ever Trinity activation in Europe. We admire what we see in other regions but this shows that Europe can stand strong as a global region within travel retail for powerful and engaging activations.”

Click on the video window to see how a traveller experiences the Johnnie Walker activation at Schiphol

During the period of the promotion some 7 million passengers are expected to pass through Schiphol offering what Diageo said was an invaluable platform on which to drive retail footfall and conversion.

Rozenberg told The Moodie Report: “At Schiphol Airport Retail we are small, agile team. If we develop a good idea internally we can implement it quickly. We are part of Schiphol Group, so that is positive but as a retailer we also have independence.”

He added: “Two years ago our stores were very much supermarkets, but now we have taken a department store approach. We separate the store by category but within that we try to create space for ‘hero’ brands, of which Johnnie Walker is one. You’ll see that approach taken to a new level at Lounge 3, when it is completed later this summer.”

Schiphol is Europe’s fifth-busiest international airport, with annual traffic of almost 45 million passengers.

Copy paste from: Moodie report

1...2...3... July AMSTERDAMN AM

2011-06-16T21:18:00.006+02:00

Almost for the 6th annual Volcom skate amateur summer contest, here in town. For the locals will be coooool because some spots will be refurbished or redesigned like the Marnix pool and the indoor skatepark. Anyway, this event will bring loads of new talent, music, tricks and competition.

Also the kick ass punk rockers Valient Thorr will be playing Friday 1st in Pacific Park. Been a while since I wanted to see this dudes, bring some of the refreshed old school vibe into to the modern days of punk. Oh yeah, is still alive and playing loud.

Who needs to stay out of the city for some action ;o)

Amsterdam AM 2011 Teaser

6th Annual AmsterDamn Am: July 1 - 3, 2011 from Skatepark of Tampa on Vimeo.

Valient Thorr

Valient Thorr - Double Crossed from volcoment on Vimeo.

Summer OST - Reggae 2011

2011-06-01T23:27:00.004+02:00

Hi people. Countdown to summer.
Even if for some of us cannot enjoy the blazing sun beams, white sand beaches or tropical cocktails by the sunset. I leave you with universal good vibes for the next few months. Good music you can enjoy anywhere. Yep with mobile technology. Just stay tunned to TutuTa!

Discover the Radio Reggae, Ska & Dub

Being Henry

2011-05-31T21:03:00.003+02:00

Guys this brilliant interactive movie on how you can customize your Range Rover, YOU SIMPLY HAVE TO DO IT! Is hilarious and sucks you really into... customization ;o)
Life is full of choices, so make yours. You will (not) regret!!!

Pitch Amsterdam

2011-05-31T18:56:00.003+02:00

Hi all!

No I haven't abandoned the precious Tututa followers or posting thoughts in the cyber unlimited world. Was busy :D

If you are tight $$$$ with your budget about attending the billion summer festivals across Europe, full moon parties or getting the adventure of an inter rail. Maybe you may consider staying in Amsterdam or coming here to check this 1st edition of Pitch Festival.
A line up fully oriented to electronic music (just as I likeeeee). The event starts after brunch and ends when the 1st morning bread is baked.

Splinters

2011-05-01T11:18:00.002+02:00

Splinters is the first feature-length documentary film about the evolution of indigenous surfing in the developing nation of Papua New Guinea. In the 1980s an intrepid Australian pilot left behind a surfboard in the seaside village of Lido. Twenty years on, surfing is not only a pillar of village life but also a means to prestige. With no access to economic or educational advancement, let alone running water and power, village life is hermetic. A spot on the Papua New Guinea national surfing team is the way to see the wider world; the only way. in IMDB website

SPLINTERS Teaser from splinters on Vimeo.

RAI and the Fiat 500

2011-04-22T00:12:00.002+02:00

Shell impressed us last year with its transparent replica of the Nissan 370Z, with which it used to promote a new line of motor oil. The petroleum company’s latest marketing push takes a different approach however, with a Fiat 500 performing a full-scale loop stunt.

This month’s Amsterdam motor show recently played host to an interesting marketing stunt by Shell promoting its V Power fuels. The stunt features a specially-prepared Fiat 500, which performs a loop-de-loop in front of a group of onlookers outside the auto show. @ Motor Trend website

The Next Web Conference 2011

2011-04-21T23:09:00.003+02:00

TNW Conference from 27-29 April

The Next Web Conference is founded by Boris Veldhuijzen van Zanten, Arjen Schat and Patrick de Laive in 2006 and has been successful in every edition. It has grown out of the need to bring the professional web industry together in Europe. Now 5 editions later 1200 influential Internet professionals come together in Amsterdam for 3 days of inspiration, business and a lot of fun.
Welcome to the 6th edition

The sixth edition of The Next Web is coming up in April. We’re looking forward to welcome 1200 web and mobile professionals for 3 days of interesting talks, business and fun at The Next Web in the city we love so much; Amsterdam.
koninginnedag2Again we have a bonus. Right after the conference it is Queensday, a national holiday and the biggest party in the Netherlands. 17 million people dress in Orange and go out on the streets to have fun, party and to celebrate the anniversary of our Queen. It doesn’t matter where I (Patrick) am in the world, I fly back to Amsterdam for Queensday. It is an experience you must have done and you’ll never forget. We hope to share that experience with you.
Who’s joining us?

The Next Web conference is known as one of the best networking events in Europe. We’ll welcome a blend of decision makers from the European & American Internet scene, technology entrepreneurs, start-ups, innovators, along with venture capitalists, industry journalist, bloggers, and senior level executives.
The Next Web is essential for anyone who is interested in the future of business.
We’ll see you at The Next Web 2011. Text @ The Next Web site

Tututa readers you can also check out the official play list, with strong emphasis on cash and success ;o) in a great Dutch contemporary music online spot: 22tracks
Basically is a skillful group of dudes dedicated to create play-lists of 22 tracks with different genres from minimal to reggae. There is also a cool app that you can play basically everywhere... if you have a smart phone ;o)

Here is a brief conceptualization of the topics brought up in those 3 special days

Dogboarding

2011-04-17T16:06:00.000+02:00

What about some Dogboard with this great weather ;o)

Dogboarding from DANIELS on Vimeo.

328 Stories

2011-04-17T15:41:00.004+02:00

328 Stories is a Übercool selection of video stories produced mainly by Dutch professionals. Great art work content and of course great story plots well video directed/produced.
Ranges from sportswear brands to insurance companies using humour or Amsterdam city vibe to attract new audiences.
Other work can be music video clips or perspectives of Benidorm ;o)

Not really talking about a tv entertainment show, but Holland really got talent.

Here some of the work I like

Nike Amsterdam Destroyer from Paul Geusebroek on Vimeo.

Bad Food Gone Worse from 328 Stories on Vimeo.

Car-Pass - Backwards from 328 Stories on Vimeo.

Pakhuis De Zwijger - Double Shot

2011-04-17T11:14:00.003+02:00

Allo helemaal!

Bring you a double suggestion of things to do next week and later on in May @ Pakhuis de Zwijger (one of Amsterdam creative nests).
Just around the corner on April 22nd there will be the 11th Bright Night magazine presentation, networking, mind blowing showcases. So if you are not stuffed with easter chocolate bunnies come to the shores of Amstel river and enjoy a very interactive evening.
2nd suggestion is on the 11-13 of May and participate in the Creative Amsterdam, where a bunch of professionals, amateurs, inspiring people from different backgrounds and origins get together to do business/share different insights.
Well there are other cool venues taking place, so just drop by and get to see what is happening this spring in the east side of centraal station ;o)

Bumgee Jump

2011-04-10T19:22:00.003+02:00

Was a sunny and warm weekend in good old Holland. So few friends and I decided to go by the beach and get some sun in Scheveningen. Well this was 50% of the purpose. No not exactly getting some waves, even tough the swell was pumping some good ones.
We went bumgee jumping. Was my first time and finally can say is AWESOME ;o) Vividly recommend to anyone to try and look to the horizon and not take too not to jump.
But man once you jump there is no way to describe the feeling, but just pure rush and in this case observe the brownish water sea.
There are small therapies people seek for a stressful life, this can definitely be a good antidote!

Well leave you with the spot. Not me in the video but was yesterday in the same cage.

Poetry in motion

2011-04-05T20:33:00.003+02:00

Surfing is a very complicated activity to describe. For some competition for others life style, business or way of living. For me a simple living dream ;o)
As long there is water there is for sure the possibility for some cut backs, tubes or simple paddling. Rip Curl lay well in the Search concept 1 one of the WCT tour stages in an unknown place, delivering quality and new waves.
This time the Australian brand brings a fresh new spot in Indonesia. No... is not another water transparent island reef, but the opposite.
Exactly the opposite, but even so the poetry and magic of surfing is ALL there. This is one of the reasons why I surf.

1st of April... fool

2011-04-04T22:51:00.003+02:00

Like Valentine's day, Halloween, World football cup, pillow fight etc the 1st of April is also become a worldwide celebrated... event?... happening?...parody...?...ode to spring?

Anyway the house beer Mr Heineken decided to join this date with their own street assault marketing in some typical bikes around Amsterdam.

Spring is here ;o)

2011-03-27T13:29:00.002+02:00

Spring is here so all the cool things around it. Rebirth of Nature, sun, warm temperature and some outdoor activities.

Just to show you a bit of recent swell in Scheveningen. Today there is a small wave swell hitting the coast as I write these lines. Instead going to check the pool in Marnixstraat and remove the rust from the sk8board ;o)

DOUGH'NUT SHORT | TILT SHIFT SURF SCHEVENINGEN from DOUGH'NUT on Vimeo.

Weekend Warrior #4 + War at the club

2011-03-17T22:10:00.004+01:00

Weekend around the corner, spring as well and some outdoor (sk8 or surf) or indoor (clubbing) activities are much welcomed ;o)

For the outdoor part I delivery you another video from Dutch power action brand Protest, sponsoring Marlon Lipke in another somewhere weekend "low" budget surf trip in Europe. This time in the South of Spain, not very far from his headquarters in Lagos!

Really nice beach breaks. Wouldn't mind staying there working in a farm and just wait for a swell and sun like this...

Weekend Warrior #4 from FMG on Vimeo.

By the way might be some waves rolling this weekend in Scheveningen, yupppiieeee!

The clubbing part as to do with Scottish full of charisma Glasvegas in Amsterdam, tomorrow in Sugar Factory. They are about to release a new album, but for sure their performance will be a mix with the previous album also named Glasvegas and with the new called Euphoric Heartbreak.

Been waiting a while for them to play.

Glas Vegas Showreel from Aaron Byelong on Vimeo.

Is almost weekend ;o)

Hi

2011-03-16T22:14:00.005+01:00

Since I arrived to this warm nation - The Netherlands - there are a few tv commercials that make me laugh by its simplicity and capacity of being on top of the trend. Whether a football cup event, bling bling scene, skiing in the alps you name it.
However the bitter sweet creativity manages to capture well their target niches groups that always seek for more. Social trends and thirsty users seems to be the right mix for a unique product/brand positioning of Hi

Right now is undergoing a cool Hicasting to basically explore the irreverence of its users and generate the buzz in social platforms, by using a basic tool: the smartphone ;o)
One of the strong elements expressed in their campaigns are friendship, register and share.

Here's what I'm talking about!

THE QUIKSILVER PRO SNACK PACK

2011-03-16T21:10:00.003+01:00

The year as just started for the best Top 35 surfers of the world and what a start. Mr 10 times world champ Kelly Slater is just doing what he knows best... to win.

The Quiksilver Gold Coast 2011 was also quite successful for the Portuguese Tiger Tiago Pires, these days re baptized as The Portuguese Prince. If this year Kelly won't take the title home (2011 and 11times world champ seems to rhyme), my bet is for Tiago. If the right wave conditions come trough the Portuguese will be the MAN. He is fully motivated, new sponsors and new attitude. The prize money may also count ;o)

Leave you with the summary of this first event, ended last week.